Red’s new camera

It’s all happening again, Red has made a cryptic announcement of an announcement coming on July 6th.

Jim Jannard the founder of Red Digital Cinema posted on RedUser “July 6th. 9am PST. Right here. You need to be online. You need to tell everyone you know to be online. Have your credit card ready. This is a new product category. It does not impact your RED camera.”

Jim Jannard later posted its “Much bigger than a codec and much smaller than curing cancer.”

For more speculation go on over to

Red Digital Cinema have had a good record in making big leaps forward in camera technology with the game changing Red One camera followed by a super compact Epic and Dragon and Weapon cameras.

As a cameraman, I love shooting RAW and having so much power in post production to get the best out of the images. Red’s Redcode RAW was the start of this which has pushed all other camera manufactures to build RAW recording into their cameras.

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