This TVC is a great example of the power of shooting 5K. By choosing such a high resolution to shoot in enabled an extremely flexible outcome in post. The camera was mounted vertically to make the most use of the resolution, and the shot was framed head to toe with just enough room to allow a few hand gestures. While all the shot sizes had already been decided prior to the shoot, we didn’t have to worry about shooting anything besides the one shot size, knowing that it meant we could get a shot from an extreme close up all the way to an amazing wide shot if needed.
The shoot was a fun day. The director loved the freedom as he knew a shot take could be used in any size in the end TV commercial.
One note for this approach of reframing in post is that I would not recommend this for anything other than a chromakey shoot or white limbo background, as with reframing in post you loose all advantages of being able alter your depth of field with your shot size changes.